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Briefing: Goal-setting apps can backfire if goals are too easy—or too hard

Strategic angle: A study reveals that the effectiveness of goal-setting apps hinges on the difficulty of the goals set by users.

Editorial StaffMarch 11, 20261 min read

The concept of moderation is crucial in goal-setting.

Goals that are too easy may lead to complacency.

Conversely, overly ambitious goals can cause frustration.